Logos have now become the digital face of a brand or business. As human beings, we all have faces to be recognised, so do our brands and businesses. Except, they aren’t human beings and are seen as intangible and sometimes tangible assets. Getting a logo for your brand is one of the critical parts for most brand owners and startup founders. However, several myths have been deeply rooted in our brains, which make your task of getting a logo messy and hectic.
Here is one of the most common myths that brands and business owners still believe in:
This is one of the most common myths of all time in logo design. A business owner still believes that their logo should convey about their business and show what they do. They get so rigid on their decisions to get an obvious logo for the business, that they ignore the potential problems coming for them in the future. A logo designer knows what’s coming and tries to save their client from future losses because, as a logo designer, they understand that a logo is just a part of the brand’s identity and not the complete brand. A logo is mainly used to recognise a brand and differentiate it from others. That’s all. The more a logo has graphics elements to show, the less it becomes versatile to stand out from the crowd. Businesses are mostly operating online nowadays, and having a logo that’s versatile enough to be used across all the channels gives you advantages over your competitors. And a logo itself doesn’t make your brand look successful, but the entire design system built around your logo does. Make sure to have a visual identity before executing the brand’s logo.
Pros:
- Sometimes it helps viewers to know what brand it is.
Cons:
- It makes your logo look more common
- It creates versatility issues
- Your brand’s logo gets blended with other brands’ logos
- Difficult to use in all kinds of situations
- Hard to remember your logo and brand
Leave a Reply