Latest resources
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Types of logos and how to use them
Let’s be honest—when you first notice a new brand, what really sticks with you? For most of us, it’s the logo.That little symbol or wordmark quietly tells you, “This is who we are.” Sometimes, even…
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Your Logo: The Silent Business Partner You Didn’t Know You Needed
When I meet small business owners, I often hear this: “A logo won’t bring me customers — sales calls and networking will.” I get it. It’s tempting to view design as “extra” rather than essential.…
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Myth 04: My spouse and friends don’t like the logo
I’m sure everyone has faced this situation at some point. Naturally, our spouse, family members, or even friends might not like the logo idea, especially if they have enclosed themselves with personal preferences. I know…
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Myth: 03 I don’t need a brand guideline
Writing from a graphic designer’s and their client’s perspective, I’m sure we all have heard or said this line at some point in our lives. It doesn’t matter from which industry a business or brand…
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Myth 02: Just a logo is enough for my business
I’ve heard many times from clients saying, “I just want to get a logo for my business”. I think many of the designers might have gone through the same. However, it’s our job as designers…
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Myth 01: A logo should represent my brand.
Logos have now become the digital face of a brand or business. As human beings, we all have faces to be recognised, so do our brands and businesses. Except, they aren’t human beings and are…