I’m sure everyone has faced this situation at some point. Naturally, our spouse, family members, or even friends might not like the logo idea, especially if they have enclosed themselves with personal preferences. I know taking feedback from your close ones is a good idea. However, in such situations, we…

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Writing from a graphic designer’s and their client’s perspective, I’m sure we all have heard or said this line at some point in our lives. It doesn’t matter from which industry a business or brand belongs; all of them must have a brand guideline if they have a vision for…

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I’ve heard many times from clients saying, “I just want to get a logo for my business”. I think many of the designers might have gone through the same. However, it’s our job as designers to educate the business owners, why just a logo isn’t enough for their business. This…

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Logos have now become the digital face of a brand or business. As human beings, we all have faces to be recognised, so do our brands and businesses. Except, they aren’t human beings and are seen as intangible and sometimes tangible assets. Getting a logo for your brand is one…

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