Maniaco Design

  • Your Logo: The Silent Business Partner You Didn’t Know You Needed

    Your Logo: The Silent Business Partner You Didn’t Know You Needed

    When I meet small business owners, I often hear this: “A logo won’t bring me customers — sales calls and networking will.” I get it. It’s tempting to view design as “extra” rather than essential. But here’s the thing: your logo is working for you even when you’re asleep. It’s the first handshake your…

  • Myth 04: My spouse and friends don’t like the logo

    Myth 04: My spouse and friends don’t like the logo

    I’m sure everyone has faced this situation at some point. Naturally, our spouse, family members, or even friends might not like the logo idea, especially if they have enclosed themselves with personal preferences. I know taking feedback from your close ones is a good idea. However, in such situations, we often ignore the fact…

  • Myth: 03 I don’t need a brand guideline

    Myth: 03 I don’t need a brand guideline

    Writing from a graphic designer’s and their client’s perspective, I’m sure we all have heard or said this line at some point in our lives. It doesn’t matter from which industry a business or brand belongs; all of them must have a brand guideline if they have a vision for the future. Not having…

  • Myth 02: Just a logo is enough for my business

    Myth 02: Just a logo is enough for my business

    I’ve heard many times from clients saying, “I just want to get a logo for my business”. I think many of the designers might have gone through the same. However, it’s our job as designers to educate the business owners, why just a logo isn’t enough for their business. This leaf(Logo) is just a…

  • Myth 01: A logo should represent my brand.

    Myth 01: A logo should represent my brand.

    Logos have now become the digital face of a brand or business. As human beings, we all have faces to be recognised, so do our brands and businesses. Except, they aren’t human beings and are seen as intangible and sometimes tangible assets. Getting a logo for your brand is one of the critical parts…